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Xsolla

CLIENT

Xsolla | Creatorsville 2024

PROJECT TYPE

Digital Campaigne

ROLE

Brand Product Demo

OVERVIEW

We helped bring Xsolla’s vision to life for GDC, using animation to show how their platform empowers developers to become the heroes of their own games. Xsolla acts as the fuel, connecting creators—whether individuals or teams—to collaborate globally, streamline development and monetization, and distribute their games across multiple platforms (mobile, PC, and more). The animation highlights equal access, worldwide collaboration, and the joy of creating and playing games.
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CLIENT

Xsolla | GDC 2025

PROJECT TYPE

Digital Campaigne

ROLE

Brand Product Demo

OVERVIEW

We were fortunate to work on the following year’s Xsolla GDC campaign, where we were asked to take Creatorsville to the next level. This animation expands on the developers’ and creatives’ journey through the Xsolla platform, illustrating how creators—from individuals to global teams—collaborate, launch, and grow their games. It highlights the platform’s role in streamlining development, enabling monetization, and distributing games across multiple platforms, while celebrating the global creativity and innovation of developers and creatives worldwide.

  • MadebyRadio

    Studio

    Liezel Thebus

    Producer

    Arno Visser

    Creative Director

    Gregory Darrol

    Art Director

    Marcelle Versteeg, Schalk Pienaar, Warwick Kay, Hannes Greyling 

    Illustration

    Adam Black, Ian Swemmer, Thabo Mosia, Simon Kotze, Willie Blignaut

    2d Animation

    Adam Black, Ian Swemmer

    3d Animation
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